Why Scrap. exists, in five lines and a closing punch.
The planet is being trashed in public. We're going to clean it the same way.
Recycling alone won't fix this. Lectures won't fix this. What might fix this is a generation that posts pickups the way it posts brunch — competitively, repeatedly, and with their friends watching.
Scrap. is the social layer for that habit. A feed, a leaderboard, six honest tiers, and a multiplier loop that rewards you for dragging your group chat outside.
The whole machine starts with that. The rest — XP, badges, leaderboards, recruits — is just bookkeeping for a habit we should've had all along.